Building Buzz … In Your Grocery Line

October 2, 2012

Ever stand in line at the grocery store and read the glossy magazines? I do. In fact, I often thumb through to see who the current editor is. I did that two years ago while at my neighborhood whole foods co-op and noticed Well Being Journal. Image It was a pleasant surprise when I emailed the address I saw in the magazine and heard from the editor. I told him I was a publicist and I represented some of the world’s thought leaders in well-being. I wondered if he’d like to review some articles from my clients. He said he’d be delighted. So, since then, he’s reviewed the articles I send to him from my clients. Sometimes he publishes the article, like he did from my client, Dr. Matt in this article. Forming relationships with magazine editors can be as easy as walking in and out of the grocery. Snack on that!

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