How do you tell your story? Today, it better be with visuals, like photos. Our society is too fast paced and too visually stimulated by others to not have the extra goody of, “Mom, I like to read, but let’s see the photo” satisfaction. In the photo above, I’m with my mother, my husky “Lou Lou” and a dog, Earl, we’re babysitting while my friend Dan rides his motorcycle from North Carolina to Argentina. We had this photo taken on Halloween at our local pet store, Pet Source, and I love it. In a second you can see me, the people (pets) I love and my sense of humor. Maybe you don’t like the photo, but I bet you can agree it’s eye-catching. You think what’s that? (It did win an award at the store, by the way and we got $50 which we of course put right back into the Innova pet food we buy there each month.) Headshots are necessary, but you need more than that when you’re telling your story to the media. Because, let’s face it, head shots are boring – or can be boring. You need that photo that speaks 1000 words about your story. Take a photo of you in action with your clients or working with your community. Then, the media will take notice because you have another offering — something visual for them to educate, entertain and tell your story to the public. A photo … who doesn’t love to see photos!?! The media’s the same.
This month The Wasabi Club will be interviewing Michele PW, the $Ka-Ching!$ Marketing Strategist — you won’t want to miss this! For years I’ve been talking to clients about how they need a marketing plan IN ADDITION to their PR plan and often they don’t heed the advice. And then what happens? You have great credibility from all the PR exposure, but wham … no results. What could be wrong? A former freelance writer, Michele PW will explain how to make the most of your PR plan alongside your marketing efforts so in the end, yes, you too will have $Ka-Ching!$ results. Sign up for the Wasabi Club or see this month’s ProfNet posting specifically for publicists around the country.
Today I heard about a publicist whose email addresses on the web and those she’s giving people this week are bouncing. And when told about it, she didn’t seem surprised – she just gave another email address. Hmm. Does your publicist give good tech? She better or you’re losing a lot of ops with the media. Today the media seeks experts on the Internet so if you don’t have ALL your information optimized on the internet then you’ll be bypassed. We’re working with Dan Hollings on a new project so check him out above. Click the image to learn about his upcoming classes. He’s just an internet God and if you need help, check him out. If you’re wanting to optimize your media presence online, be sure to get an online press kit with Press Kit 24/7 which optimizes everything automatically. If you ask your publicist about online press kits and they say, “What?” get another publicist immediately. Shoot call me. Or, if you’re a publicist and you say, “Why online press kits,” quit being a publicist, or call me for help. Get tech or get out.
Did you watch Obama getting sworn in yesterday? I cried. I’m sure you did too. It’s a new day here in America. Get your media pitches ready and start planning for campaigns related to Obama’s changes. If you’re lucky, you’ll be chosen by the media to comment on how the changes are affecting the nation and globe at large. Start your engines now.
Well, we made it back to Asheville from the taxi cab accident in Peru and you can see from our photos that my husband’s hopping along just fine on his crutches. For New Year’s we went to the world-famous Grove Park Inn and Spa near our our home in the Smoky Mountains. They have a Gingerbread House competition every year that attracts thousands of people and tons of media coverage. If you ever wanted to do a contest to promote yourself, model your plans after the Grove Park Inn’s gingerbread house competition. Others even use it to promote – check out a video from a travel site featuring the city of Asheville. I noticed the Inn and Spa added more shops to their complex to capture some revenue from all the gingerbread traffiic. Brilliant. Even the local daily newspaper is finding a way to generate revenue off the contest. A good contest can be PR magic and lend itself to prosperous new years time and time again. The entries themselves are not only all food, they’re pieces of artwork. The carousel, by the way, was the winner. Notice the detail. Just amazing. Here’s wishing you a great new year, too, and if you do a contest, let me know. It’s one of my PR firm’s favorite things to promote.