When It Rains It Pours

September 30, 2010

I’m speaking at the Virigina Beach Public Relations Society of America conference about online press kits. http://www.prsahr.org/pd2010.shtml

Whew! It’s raining cats and dogs on the east coast.

Eggs In One Basket?

September 21, 2010

Positioning Your Eggs in the Media’s Baskets
Teleseminar with speaker, author and humorist, Bonnie Lowell

On Tuesday, September 21st, I will coach author, mom and determined entrepreneur, Bonnie Lowell for PitchRate’s PR Happy Hour. Here’s more!

So you’ve spent hours, days, even months, developing your amazing brand for your product, service of book.  Now what?  You’re an expert, right?  But are you struggling to position your platform within the market and find it hard to determine what direction your branding should take?

A former commedienne, Bonnie just gave birth to her new book (minus the nausea and stretch marks): “Maternally Speaking: I gave Birth to Four Eggs! (One Scrambled, Fried, Over Easy & Sunny Side Up).”  All Bonnie needs now is help positioning herself as an expert in the market.

Sound familiar?  Join us on Tuesday for this awesome 40 minute call where you’ll learn:

  • How to broaden your media outreach to place your eggs in several baskets
  • How to make your product, service or book newsworthy
  • How to use powerful PR language to position and add credibility to your platform
  • The best types of media venues for you
  • Publicity advice if your platform is not tip-based
  • How to prepare for an interview
  • And much, much more!

Don’t miss it!

DAY: Tuesday, September 21st, 2010
TIME: 3:00 PM EDT / 12:00 PM PDT
CALL-IN NUMER: 1-219-509-8111


Make a Difference

September 16, 2010

Here’s a feel good story! Devon, 11 years old, lost his dad years ago. A real estate phenom, his mom unfortunately started to struggle financially in 2009. (Who didn’t in real estate?!) She and Devon moved in with family in 2010 and the bright side is the family farm has a small lake on it. So Devon’s mom asked me if I knew anyone with an old canoe or kayak so they could exercise and have fun, making lemonade out of life’s lemons. I simply posted it on a couple of kayaking email listserves in and around Asheville NC and viola, I heard via email from Olympic-kayaker and all around good guy Eric Jackson that he wanted to donate a NEW Day Tripper kayak to Devon (the news came on Devon’s birthday even!). I was floored. To my whitewater kayaking community, Eric Jackson is a super, super-star. He carved out the market for kids and kayaking. Well, being a publicist, I had to share this good news in a bad economy with the media. Charlotte NBC picked it up wanting to post photos like the one in this post on their website. By the way, the photo includes Devon with Jackson representative, Drew Gregory (a well-known superstar in his own right – see this very popular YouTube video where he’s attacked by geese). Now, I’m on the hunt for a couple of life jackets and two paddles to complete the package for this little guy. What good deed have you done today? Be sure to tell your local and national media about it!!! For sure we could all be inspired by it.

Brands Into Bread

September 14, 2010

Don’t miss today’s PR Happy Hour where I coach the Small Business Professor Bruce Freeman on how to turn his brand into $$bread$$. I’ve cut/pasted the 411 here too so you can join us. ~ Michelle

DAY: Tuesday, September 14th, 2010
TIME: 3:00 PM Eastern / 12:00 PM Pacific
CALL-IN NUMBER: 1-219-509-8111

1000 Words

September 14, 2010

You know they say a picture’s worth a thousand words. In this case, I’d say a whole back-story to boot. My husband and I snapped this shot while on vacation this past August in Salida, CO. Indeed it’s a dog, rat and cat walking down main street. We could not believe our eyes and if we hadn’t been on our way back home, I would have tracked down this guy and asked him how he trained his pets to not hurt each other. Brotherly love. We took so many photos on vacation. Connect to me via Facebook to see all the photos we took while living in Crested Butte CO for a month. Also, to see all the photos from my clients, visit Search Press Kits where I keep all the PR “ducks-in-a-row” so my contacts have instant access to broll, photos, news and story ideas. And if you’re looking to work with the media, do them a favor and gather all your high resolution images and video before pitching them. Once they have interest in your ideas, they will need a photo too ~ afterall, they’re worth a thousand words (and then some).  Speaking of, here’s another photo from vacation. We took our husky, Lou Lou up a tram at Monarch Pass. She LOVED it! Yup, a thousand words.