A Good Thing

January 25, 2010

Ever wonder what to do with great media coverage? Why not turn it into a contest like Don Goewey whose stress elimination tips were featured in Outside Magazine this month. He turned the article into a stress eraser contest. If you want to eliminate stress for good from your life, sign up. You just can’t get enough of a good thing, right!?!

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Music to My Ears

January 22, 2010

I’m in New York media training a client. Meanwhile, my other client appears on Fox Boston and scores all her sound bites about Teacarinas and Ocarinas while giving the TV producers there excellent information about music education. Are you media trained to not be overly promotional in your media interviews? If not, tell me why. Laura Yeh discovered it was music to her ears in this segment.