June 27, 2009
Today I did a luncheon speech at PRAWNC on how to score NBC, CNBC, WGN and more such as placing families in media segments. Highlights of the speech include when to invest in press releases and when to pitch alongside breaking and seasonal news. Videos were captured at the luncheon and can be seen here. Be sure to watch the media placement before viewing the discussion. All links are at the Publicity Results TV channel on YouTube.
After the luncheon I stopped by mountain town, Saluda NC to interview a small business man on how he scored the front page of his daily newspaper. See the video.
June 26, 2009
Today I’m speaking at PRAWNC why don’t you join us?
June 25, 2009
Maybe you didn’t see me mentioned in CNNMoney’s article about advertising versus PR. Read it and comment, if you like. Short of it is, most people say both advertising and PR work and you should do them together not separately. Well, that’s essentially what I said in the article and people who commented, agreed. So let me underscore that because every day my firm works with people who like to be reminded of this. You need both! Yes, you do! Many times marketing efforts are undermined because one leg (either PR or advertising) isn’t as strong and focused as it could be. The best way to work with your publicist, or to do PR yourself, is to ensure your earned media outreach is working alongside your marketing efforts. A great way to do this is to combine key messaging. For example, let’s say your seminar company may boast great results in people being able to question their automatic perceptions about something after they take your courses. Well, maybe your summer media outreach includes information, tips and tools about people’s perceptions about vacations and why “staycations” (time off at home) may be the best break of all. Then you can work in your “perception” key messaging in the interview and then again in your ads. If you want to learn more about key messaging and how it works with your advertising and PR (and do that for free) I recommend you sign up for a free VIP membership where you will find years and years of coaching and marketing recordings to learn more.
June 24, 2009
Do you pay attention to holidays? How can you not? It’s all over the ads we consume daily. So, what does that tell you? The media covers seasonal news like holidays. In this example, I placed Landmark Education Communication Expert David Cunningham on Montel Williams Across America discussing Father’s Day — what dad really wants [to hear]. We created 3 tips people can use to communicate with dad. You can see David’s a media pro and he digs right into the tips and even ‘seasons’ his tips with practical examples for people to understand what he’s saying. So, season your news pitches and for sure season your content with information the media reporters, producers, and hosts can use.