Most people who hire publicists are at the top of their field. However, even industry superheroes have kryptonite aka over-promotion during interviews.
One of the biggest challenges for publicists is to teach clients the media’s pet peeves. After executing PR campaigns for the past twenty years, one thing I know for sure about messaging is leading with education will make you a go-to expert, but promoting your product during an interview will kill your media superpowers faster than a speeding bullet.
Here are three ways to be sure your messaging will soar above the others so you (or your client) remain a go-to media superhero (as seen in the article I wrote for PR News’ Media Training Guidebook): 1) Be the expert. 2) Educate. 3) Tie-in news. Read the whole article here.