This weekend is Halloween. Are you using holiday angles for your media coverage? My client, Pamela Yellen is a master at doing this. She takes a serious subject, like your savings, and adds a twist to make it entertaining and educational. Brilliant! In this print coverage, she discusses what she calls, “Zombie Investors” and in this WGN SuperStation TV spot, she covers, “Scary But True Facts about Your 401K!” Another client, Don Goewey, uses Santa and the December holidays to discuss and make his point about stress on Sac and Co. (By the way, now that’s it’s Halloween, I’m here to remind you … Christmas pitching started in the summer time so hopefully you were the early media elf.) So, whether it’s Zombies or Santa, season your news with the flavorful holiday of the day. Mmm. I hope you get some tasty candy this weekend! And be sure to watch out for those Zombies. As you can see, I have met a few Zombies … scary!