I always media coach my clients to give their core public messages in 45 seconds or less and to always provide the public quick tips. K.I.S.S. = Keep it simple (is your secret PR weapon) Here’s a perfect example of “why.” Hosts are often in a hurry and want you to answer quickly. Watch how Joy Behar pushes health experts, like Jorge Cruise, into giving quick tips at the end of a segment. After you watch the clip and you feel you are in need of media coaching, be sure to check out these six steps to scoring top media placements, like CNN, Oprah, The Today Show and more. (One of the free videos discusses how to be a great media guest and importance of sound bytes … all free. Listen to them now. See the media clip I’m talking about by clicking on Joy’s image in this post.)
If you laugh hysterically, just don’t tell me. Watch me beating that blogger butt.
Did you know, I’m sharing all my trade secrets for the “perfect pitch” to land top media coverage, like Dr. Phil? Check it out.
I know you know I turned 40 this August. I’m on the top of my career, having just shared the stage with Jack Canfield and Arielle Ford this past weekend. I regularly place people on top media. Within the past week alone it’s been CNBC Power Lunch, CNN, Associated Press, Wall Street Journal and coordinated potential segments with Geraldo, Good Morning America and even more print and radio, too many to list. My companies’ free media lead site is up to 16,000 media expert/journalist distributions just since February 2009 and growing by dozens of new users daily. Yes, I’m a busy woman and I love the intensity of breaking news, PR and all that comes with it. Okay, what comes with that is what I lovingly call, “blogger butt.” The more and more I discuss “blogger butt” with friends and family, the more I realize I’m not alone. And while we all laugh at that term, let’s face it. The more we sit to work, the more our work causes us to sit. It’s not healthy. I’ve personally gained weight this digital age. My doctor wants me to lose 50 pounds. Yes, 50. I said to her, “50? I’m just big boned.” She laughed and said, “I know you can do it. Your blood work is perfect, you just need to find a way to keep the weight off.” Today, breaking news suggests women are finally holding our own in the work-place (we’re representing finally the 51% we are in the human race) and guess what, we feel the stress. I do. Some days I work 14 hours (in front of my computer tethered to a phone). But I LOVE my work. I wouldn’t trade it for anything. I just need to find a solution. So my loving husband made a treadmill desk for me after I told him about my doctor directing me to lose 50 by August 2010, and asked for his help. Yup. He’s a great wood-worker. I bought a treadmill online for $650 and my husband made a removable desk attachment in one Sunday afternoon. And I’m using it every day to walk 1.0 miles while I do email, blog, social media networking, pitching to top tier media reporters and more. My doctor says she wants me to lose weight, so here, at my blog I will check in and let you know how this “publicist on the go” is doing to beat her blogger butt. (Move over JLo.) I’m hoping walking the 14 hrs I’m typing will move something in that butt. For sure, my back feels better so far. Let me know how you balance health and work. I figure I’m not alone in this. I need to lose 50 pounds within a year. I’m going to see if I can do it with my treadmill desk. Keep me posted and let’s get moving together!
Check out PitchRate today, because I’m interviewed about the 21st Century Book Marketing Event. Drew Gerber and I discuss what I taught and learned at the event. It really was great and if you’re wanting to publicize your book, today, this event is a one-stop shop on how to expedite your efforts. Arielle Ford presented this event and as you know she is the force behind the bestselling authors Jack Canfield, Debbie Ford and Deepak Chopra.
I’m in San Diego speaking at the 21st Century Book Marketing Event and we’re discussing how to use social networking to market your books. Let’s face it, today’s media world is very different than it was 20 years ago (when I started … I’ve seen PR transition from typewriters to Twitter) and so it’s imperative that authors, enterpreneurs and all media experts to be on top of the digital world. I’ll be updating everyone with video, thoughts and more as the weekend progresses.