Do you ask for quotes? If you do, well done. If you don’t, why not? Look, on the Internet (and in America for that matter), quotes win the day. Why? In cultures where everything is over-sold and over-promoted, we actually trust the comments of Joes and Janes. On the Internet, we’re looking for the “behind-the-scenes” credibility factor. So for sure get people to give you formal quotes to use when promoting an organization, service or product. Even more important, get quotes for and by the media. Media will often ask me, “What’s her claim to fame?” Or, “Why should we care about that?” When I provide them quotes, it adds that extra bit of credibility and sometimes will be the one thing that sets their minds at ease to say, “Yes, let’s book her.” Case and point: For weeks now, I’ve been working on a segment for ABC Chicago for my client Landmark Education. After the segment aired today, I got a wonderful email from the producer so I immediately asked him if I could quote him. He said yes. Here’s the quote:
“Michelle, thanks for all your work on today’s segment. It went off perfectly. Our anchor, Sylvia Perez was really impressed with [your client] Deborah Beroset’s knowledge and ability to make it simple for our viewers. We would love to have her back on the show again. Let’s keep in touch.” Stephen J. Lewis, 11 AM News Features Segment Producer, WLS-TV, ABC Chicago
These words prove to other media that I can help create a wonderful segment and most importantly prove to media that my client, Deborah Beroset, is a good-to-go media pro. So many producers need that assurance because they need to impress their bosses and audiences, too, so they only book proven and credible sources and guests for their media stories. So, put their minds at ease before you even contact them: get them quotes. There’s nothing like someone saying, “Job well done” that shows your potential customer or media friend you can do the same good job for them.