Green scene

February 25, 2009

We’re talking to Rey today about  – join us. 218-486-1105 ext 35341#

Wasabi Club

February 24, 2009

Don’t forget Wed at 1 pm eastern we will have another Wasabi Club: 218-486-1105 ext 35341#

This month is special guest Rey Ybarra, host and producer of Internet radio and Internet television programming. Rey Ybarra is a former Wasabi Club guest and this time will be discussing how to integrate video into your social networking. Please click on the link to view his preview video of his upcoming Green New Media & Life Expo April 30-May 3rd at the Reno-Sparks Convention Center.

Ed Cals

February 23, 2009

Do you know what an ed calendar is? Most media venues publish an ed calendar, also called an editorial calendar, to show potential advertisers what topics they plan to cover for the upcoming months and year. It’s important for you to monitor these ed cals for your favorite, wish-listed media venues. Then you can speak to these editors concerning their needs and how you fit into their needs, not the other way around. Not sure where to find ed cals? They’re free on most media venues website — just check out the advertising button on their website. Or, you can sign up for no charge at www.PitchRate.comwhere pending deadlines for upcoming ed cals are upon us. There are tons of opportunities for you to assist the media and we all know — when you meet their needs you will be mentioned.

Be The Media

February 20, 2009
David Mathison's new book "Be The Media" the ulimate do-it-yourself

David Mathison's new book "Be The Media" the ultimate do-it-yourself media guide

Former Reuter’s VIP and new Wasabi client, David Mathison has written a book, “Be The Media” the ultimate book on how to create and accelerate your message … your way. From self-published authors, bloggers to community owned TV, film producers and musicians, there has never been such a comprehensive guide. Phil Donahue said this book, “Takes publishing and broadcasting power away from industrial titans and hands it to you.” Mathison sold 5000 books in one pop using Twitter and yesterday I interviewed him on the Wasabi Club and you can access the recording by signing in as a VIP at my PR firm’s free recources section.

Walking the Plank

February 17, 2009
My husky Lou Lou waiting for a bite of fish.

My husky Lou Lou waiting for a bite of fish.

Ever do something risky? That’s what business is all about, right? What if you upset your competition. I say, hooray, that means you’re on the playing board and people are noticing you walk the plank. If it was quiet, well then, you might at well shut up shop. Competition? Well, let’s look at Long John Silvers featured hat on my husky in today’s post. My husband, mother and I didn’t start out on a trek to eat at the “throw boring overboard” diner. Instead, we were actually after Applebees, but goodness their neighbors were waiting an hour for that processed food. No thanks. I don’t care if my mom had a Christmas gift certificate or not. Our stomachs were growling and when we walked out of Applebees, well – the fish of the sea were calling next door. So we ate fish and talked about the Fridays we ate fish at Captain D’s another ‘great little seafood place.’ In the end, do you really know the difference between this fried fish or the next? I say, not really. In the end, what makes the difference is visibility and being there. So, if you want to be the catch of the sea, make it happen by being noticed on the internet. Otherwise, you too will be thrown overboard in business. See all our photos with Long J hats.

February 10, 2009

Did you check it out? People are raving about it.

Get Rated by the Media

February 9, 2009

Wow. You have to check out this brand new tool PitchRate – with it you get to:

1) Connect with media for free;

2) Soar to the front of the pack when the media rates you well;

3) Stand out with the media when your pitches match their request 100%

While there are other services that connect you with the media, there is nothing out there allowing the media to rate experts. Like I always said, it’s important to serve the media’s needs first. Well, with this service, the media gets served first so I’m confident this new tool is going big. Sign up for it today.

PitchRate connects you directly with media so they can use you (and rate you) as a media expert.

PitchRate connects you directly with media so they can use you (and rate you) as a media expert.

5 Stars

February 6, 2009

Yesterday a Good Morning America producer said to me, “Wow, you are a five star publicist.” And I quickly replied, “I love what I do; please tell other producers you know I would be eager to assist them as well.”

It’s true. I’m motivated by stars, just like when we were in school and got stars from our teachers. I was taught by nuns. Really. With the black habit and all. I’m not that old, but I did grow up in Louisville, KY where the private schools had nuns. My dad was a nurse in the military and VA Hospital and my mom was a stay-at-home-mom. I guess my whole life I’ve been motivated by stars and an “atta girl” commentary. Today, as a global publicist I seek those acknowledgments from my media sources. And if you’re seeking media coverage, you should to. After all, if the media isn’t giving you stars, you’re not memorable and they will not call you back. Love what you do. Seek five star acknowledgment. Nothing wrong with a pat on the back for a job well-done.

Good Morning, America

February 3, 2009

If you want to score top notch media,  like Good Morning America, you have to be willing to assist them with their media segments. That means pulling from your various networks (communities) to find families and profiles willing to be interviewed to round-out the segment. I was called Saturday to assist with a segment and since then I’ve been reviewing not only my personal networks, but also those from my clients to help the producer tell a compelling story to the American public. This weekend, they’ll wake up and say, “Good Morning” America … learn this. To find out how you can reach national TV venues like Good Morning America, visit my PR firm’s website and if you have great ideas for morning news, definitely let me know.