Does Your Story Have “Legs?”

February 28, 2012

Does your story have “legs” for the media? It will if you tie it into breaking news of the day. For example, have you noticed how many people are legbombing since Angelina Jolie’s leg bomb at the Oscars on Sunday? Celebrity, seasonal and breaking news tie-ins make your story interesting and usable to the media. It answers the question for them, “Why now?” They need to know why what you’re saying is relevant now. Look, even if you don’t really have a natural tie-in to what’s breaking or seasonal in the news, roll up those pants legs and show some skin. The media will appreciate it. You never know, your interview dance card might even fill-up! Get a leg-up on the competition and follow those trends! My business partner, Drew Gerber, created PitchRate, a free media lead service connecting the media with rated expert sources. It’s also a great place to watch for trends because media ask for interview sources there. So get one step ahead. Okay, too many “leg” puns already? You’re probably right. Okay, let me step aside (hee hee). Show some skin with your media outreach. You can’t go wrong. 🙂

Barking Up the Front Page

February 20, 2012

WOOF! We landed the front page of the Hendersonville Times News daily paper over the weekend. Do you know how rrrrrough it is to score front page ink? [Dog whine.] Rrrrrough. After 20 years generating earned editorial media coverage (aka PR coverage), I’ve learned one thing… front page coverage doesn’t come around unless you do this one thing: serve the media’s needs first.  Joan Stewart aka The Publicity Hound used to edit newspapers. She taught me years ago that media people loathe press conferences and prefer fun and engaging events. So, when I wanted to gift the Blue Ridge Husky Rescue a media bone, I suggested in a PR Happy Hour training session they offer a fun and engaging event to publicize their new nonprofit. So an urban mushing event was born and I volunteered to “mush” my foster dog with my roller blades. You can see us barking up the newspaper’s front page with smiles. Best of all, the foster-turned-poster dog, Smokey, now is barking up and down his new backyard. See some video of his new home below. WOOF!

Dog Days of PR

February 16, 2012

Rrrrrrounding Up Media Coverage For a New Nonprofit or Small Business

Some of you have already listened to this hour long PR session at PitchRate’s PR Happy Hour on how to publicize a new nonprofit or small business. However, it’s back by popular demand so those of you wagging your tails in anticipation, here you go …

Teleseminar with Wasabi Publicity’s Chief Creative Officer, Michelle Tennant Nicholson — On Monday, January 30th, Wasabi Publicity’s Chief Creative Officer, Michelle Tennant Nicholson, advised Danielle Winkelman, founder of Blue Ridge Husky Rescue, on how to publicize her new nonprofit in a PR Happy Hour about: “The Dog Days of PR!”

Most people starting a new business or organizing a community nonprofit aren’t sure how to tell the media about their new venture. Do you send a press release? What’s necessary to get noticed online? Rrrrrrrounding up great PR can be rrrrrrough… unless you have dog treats you can share with the media!

If you want to tame the wild wolves of the Internet or bark your way to media mentions, be sure to SIT… STAY… and get rewarded as Michelle and Danielle yip about what makes the media growl with excitement. You’ll be top dog in PR when you learn:

* How to get the media to SIT at your events

* What to BARK when communicating with TV stations, radio producers, magazine editors and newspaper journalists

* The secret TREAT you can give the media so they learn RECALL and come back to you again and again

* How to DIG great online PR

* And much, much more!