Quotes and Quips

January 10, 2011


Do you ask for quotes? If you do, well done. If you don’t, why not? Look, on the Internet (and in America for that matter), quotes win the day. Why? In cultures where everything is over-sold and over-promoted, we actually trust the comments of Joes and Janes. On the Internet, we’re looking for the “behind-the-scenes” credibility factor. So for sure get people to give you formal quotes to use when promoting an organization, service or product. Even more important, get quotes for and by the media. Media will often ask me, “What’s her claim to fame?” Or, “Why should we care about that?” When I provide them quotes, it adds that extra bit of credibility and sometimes will be the one thing that sets their minds at ease to say, “Yes, let’s book her.” Case and point: For weeks now, I’ve been working on a segment for ABC Chicago for my client Landmark Education. After the segment aired today, I got a wonderful email from the producer so I immediately asked him if I could quote him. He said yes. Here’s the quote: 

“Michelle, thanks for all your work on today’s segment.  It went off perfectly.  Our anchor, Sylvia Perez was really impressed with [your client] Deborah Beroset’s knowledge and ability to make it simple for our viewers. We would love to have her back on the show again.  Let’s keep in touch.” Stephen J. Lewis, 11 AM News Features Segment Producer, WLS-TV, ABC Chicago

These words prove to other media that I can help create a wonderful segment and most importantly prove to media that my client, Deborah Beroset, is a good-to-go media pro. So many producers need that assurance because they need to impress their bosses and audiences, too, so they only book proven and credible sources and guests for their media stories. So, put their minds at ease before you even contact them: get them quotes. There’s nothing like someone saying, “Job well done” that shows your potential customer or media friend you can do the same good job for them.


Music to My Ears

January 22, 2010

I’m in New York media training a client. Meanwhile, my other client appears on Fox Boston and scores all her sound bites about Teacarinas and Ocarinas while giving the TV producers there excellent information about music education. Are you media trained to not be overly promotional in your media interviews? If not, tell me why. Laura Yeh discovered it was music to her ears in this segment.

Short and Sweet – TV Soundbites

January 14, 2009
Beroset on WGN - click to view video - give time to download

Beroset on WGN - click to view video - give time to download

Can you make your point in 30 seconds or less? If you’re on TV, you have to. You only have 4 minutes to make your point and educate the public. In this example, I helped prep Landmark Education Communication Expert, Deborah Beroset before appearing on WGN’s Superstation to discuss an exercise on how to “Recession Proof Marriage.” Notice how Beroset gets to the activity quickly and succinctly. The viewer is left with an action point they can do later today. This is a great way to provide value to the producers and viewers. The producers look for interesting content to put on the air and the viewer only tunes in if they are finding value in what you say. Most people think being on TV is an extension of ‘their news’ and quite frankly, no one cares about your business, service or product. What they do care about is how your business, service or product makes a difference in their lives and how you can educate them on living a better life. How are you keeping it short and sweet today?