NEWS HOOKS So You Want to Be a Billionaire? IHOP, Forbes, Netanyahu and Measles

March 3, 2015

shutterstock_135426902 (2)Show me the money. It’s a famous phrase from a popular movie. I watch that clip and realize in business that’s really what we’re all saying in meetings, is it not? Well, in today’s news it’s no different. Forbes reveals the richest women in the world. It’s a surprising twist on the report. Minorities seem to be their focus this year. Or the young. So, it leaves much for the media to discuss today and you never know, they might be looking for your expertise. Do you know about women’s issues, minority societal challenges or what makes capitalism tick? Perhaps you’re an expert in business and how to grow it? All these industry specialties will be of use to media friends today.

In other news, the measles outbreak is still being covered. Calling all doctors. Still. Parents who have strong opinions about vaccines and health professionals who can weigh in on the ins and outs of keeping our families safe are still needed by media as they take this public conversation all the way to legislation. It’s a natural progression for public conversations. Breaking news, public discourse and then law. You can make the most difference by being heard and then of course, because we live in a democracy, the majority rules.  In fact, challenges facing Congress are reported in the news daily. Today, it’s Israel’s Netanyahu’s Congressional address. If you have political or foreign affairs experience, the media will need your help to present legislative discourse to the American public. Well, foreign media will be covering this too so it’s really a global conversation. If it makes a difference to what you’re up to creating in the world, contact media favorites and let them know you can contribute to the story at large.

Yesterday, I blogged on the power of free. The first news story I heard this morning while making pancakes is how IHOP is giving away pancakes today for charity, an annual campaign they run every year. March 3rd is actually National Pancake Day. We love pancakes at our house, but we only make them from whole wheat. How do you make yours? Gluten-free? Tax benefits to those eating gluten-free is in the news today as well.  There’s that word “free” again. So ironic in a blog post about being a billionaire. Surprising, but hey, if you’re an accountant, tax break expert or a chef, guess what, you can do a media interview today. Talking about pancakes and tax breaks in the same interview? Unusual, but in today’s news, the minority voice trumps majority rule. Let yours be heard over a hot plate of hot cakes.

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