I’m a creature of habit. I’ve held onto this blog since I was in Peru blogging in 2008. So, while I’ve been reluctant to move from this comfortable blog spot, my support team tells me there is outdated technology here. Like an old blankie, I’m keeping it to peruse old memories, tips and clips. However, if you’d like to see my current blog posts, head over to Wasabi Publicity or Huffington Post where I’m putting to use my masters degree in human development, undergraduate degree in theater and my 25 years experience as an in-the-trenches publicist. Yes, I’ve seen PR transition from typewriters to Twitter. I’m that old. I’ve been writing since my 20’s when I won awards for what I wrote so I don’t anticipate not writing any time soon. (Probably not the most award-worthy sentence I’ve ever written. LOL.) As long as I have an audience, I’ll have something to say (wink). Oh, if you’re into my personal vlog, check it out at YouTube where I have a visual audience who hears about the Spinning classes I teach to beat blogger butt rather than the stories I’m spinning. I love what I do and want to continue to share it with you so follow me on Twitter, Facebook, LinkedIn and any new social media site that’s hot-to-trot these days.
Cold winter it’s been, right? Most say one of the hardest winters ever. That didn’t stop my team from heating up credible PR buzz for notable clients. Let me highlight a few so you can see what I’ve been doing with my cold winter months. Our team scored a coupon expert the Today Show; helped launch a financial literacy author to achieve her second New York Times bestselling author status (you can see her U.S. News and World Report mention that I’m sure didn’t hurt the release of her second book and subsequent status); finalized an interview for America’s steepest zipline with Costco Connection (circulation: 8,489,821 see their spring 2014 issue for story); and hosted a very successful press breakfast for the Nelson Mandela Foundation at the Clinton Foundation on Valentines Day. You can hear one of the interviews on Sirius XM. Personally, two weeks ago I completed my first Spartan Race and plan to complete two more this year achieving the status of Spartan Trifecta Athlete, an elite group of athletes.
So, you can see why my blog storytelling’s been light. I have oh so much to share with you the rest of 2014, though. Tips, tools, techniques and more. I’ll even have media leads and how-to videos over at the newly launched PitchRate, speedy media matchmaking. So now that spring has sprung, what are you going to do? Tell me! So I can help.
I know you know I turned 40 this August. I’m on the top of my career, having just shared the stage with Jack Canfield and Arielle Ford this past weekend. I regularly place people on top media. Within the past week alone it’s been CNBC Power Lunch, CNN, Associated Press, Wall Street Journal and coordinated potential segments with Geraldo, Good Morning America and even more print and radio, too many to list. My companies’ free media lead site is up to 16,000 media expert/journalist distributions just since February 2009 and growing by dozens of new users daily. Yes, I’m a busy woman and I love the intensity of breaking news, PR and all that comes with it. Okay, what comes with that is what I lovingly call, “blogger butt.” The more and more I discuss “blogger butt” with friends and family, the more I realize I’m not alone. And while we all laugh at that term, let’s face it. The more we sit to work, the more our work causes us to sit. It’s not healthy. I’ve personally gained weight this digital age. My doctor wants me to lose 50 pounds. Yes, 50. I said to her, “50? I’m just big boned.” She laughed and said, “I know you can do it. Your blood work is perfect, you just need to find a way to keep the weight off.” Today, breaking news suggests women are finally holding our own in the work-place (we’re representing finally the 51% we are in the human race) and guess what, we feel the stress. I do. Some days I work 14 hours (in front of my computer tethered to a phone). But I LOVE my work. I wouldn’t trade it for anything. I just need to find a solution. So my loving husband made a treadmill desk for me after I told him about my doctor directing me to lose 50 by August 2010, and asked for his help. Yup. He’s a great wood-worker. I bought a treadmill online for $650 and my husband made a removable desk attachment in one Sunday afternoon. And I’m using it every day to walk 1.0 miles while I do email, blog, social media networking, pitching to top tier media reporters and more. My doctor says she wants me to lose weight, so here, at my blog I will check in and let you know how this “publicist on the go” is doing to beat her blogger butt. (Move over JLo.) I’m hoping walking the 14 hrs I’m typing will move something in that butt. For sure, my back feels better so far. Let me know how you balance health and work. I figure I’m not alone in this. I need to lose 50 pounds within a year. I’m going to see if I can do it with my treadmill desk. Keep me posted and let’s get moving together!