In the past few weeks, my Wasabi Publicity team has been busy scoring for our PR clients the Today Show, USA Today, Investors Business Daily, Shape and many other venues including The Academy Awards. My team had approached media contacts to review our client’s amazing Survival Bars and viola, an email got forwarded to a friend of a friend, and we got word the bars were so clean and so healthy, they were going to be featured back-stage at the Oscars by the Academy Awards production team. At first, we thought it was just going to be added to gift bags, but after several conversations, our contacts said the title of the bars were so clever and the taste of the bar so well-done, that the bars were to be featured not only in the bags, but also the green rooms. So, how do you get a ticket to the Oscars? 1 Great Brand + 1 Great Product + 1 Great Pitch = In the door. What are you doing lately to get your book, service, product or organization front and center with influencers? This is your place for free tips from the trade. Until my next post, check out media who are looking for sources every day 24/7 at http://www.PitchRate.com
It’s that time of year again when everyone is spring cleaning. Are you? Well, even if you’re not think about angles that could land you choice media coverage. We pitched our client Pamela Yellen, who teaches financial self-sufficiency, around a ‘spring clean your budget’ angle and Fox Business picked it up. You never know what a little clean-up job can uncover. Turn over a new leaf and spring-clean your PR. I did so and even found the above lovely photo of Pamela with Richard Branson. (Don’t you just love looking at old photo albums?!)
The New York Times reported on my client, Landmark Education, over the Thanksgiving weekend. So did Bloomberg Businessweek. Shh, I have an amazing December story idea I’m sharing with my personal media contacts right now. I’ll report back here in December on how I turned the “ultimate gift” of media coverage into the “ultimate gift” at your house. I can’t tell the whole world about it now as I don’t want to scoop my media friends. So stay tuned and I’ll share soon. Meanwhile, I hope you’re getting the gift of air and ink coverage. If you’re not, what’s stopping you? There are tons of media contacts looking for sources at PitchRate.
Do you recognize this river? It’s the same river you probably saw in the movie, “Deliverance.” Most of you know I’m a whitewater kayaker and in this shot I’m running a rapid called, “Sock ‘Em Dog” on the Chattooga (Section 4). Many consider this rapid dangerous – others consider it fun. Choose your own perspective. But it just leaves me to ask, “Are you delivering extreme PR” in your business? What I mean by that is, “Are you taking risks?” Maybe you know you’re ready to be an expert voice on Dr. Phil but are just afraid to offer a story idea to the show’s producers. Or perhaps you read Ladies Home Journal and think wow, I could write an article like that, but you refuse to contact the editor clearly identified at the beginning of the magazine. Well, people who know me well, know my favorite saying, “The only risk in life is living a risk-free life.” So take that risk! Contact your favorite media venues and let them know your creative ideas. If you don’t, another will, trust me. My mother asked me why I started whitewater kayaking in 1997. She said, “Oh, Michelle, why do you do such dangerous things?” I quickly replied quoting something I had just read in a book (sorry I forget the author), “Mom, we [kayakers] do not take these risks to escape life but rather, to prevent life from escaping us.” There was a pregnant pause after I said that and my mom then said, “Hmm. That’s a good answer.” So, get out there. Send that email. Make that phone call. Get you some extreme PR and see how it will benefit your business.
Positioning Your Eggs in the Media’s Baskets
Teleseminar with speaker, author and humorist, Bonnie Lowell
On Tuesday, September 21st, I will coach author, mom and determined entrepreneur, Bonnie Lowell for PitchRate’s PR Happy Hour. Here’s more!
So you’ve spent hours, days, even months, developing your amazing brand for your product, service of book. Now what? You’re an expert, right? But are you struggling to position your platform within the market and find it hard to determine what direction your branding should take?
A former commedienne, Bonnie just gave birth to her new book (minus the nausea and stretch marks): “Maternally Speaking: I gave Birth to Four Eggs! (One Scrambled, Fried, Over Easy & Sunny Side Up).” All Bonnie needs now is help positioning herself as an expert in the market.
Sound familiar? Join us on Tuesday for this awesome 40 minute call where you’ll learn:
- How to broaden your media outreach to place your eggs in several baskets
- How to make your product, service or book newsworthy
- How to use powerful PR language to position and add credibility to your platform
- The best types of media venues for you
- Publicity advice if your platform is not tip-based
- How to prepare for an interview
- And much, much more!
Don’t miss it!
DAY: Tuesday, September 21st, 2010
TIME: 3:00 PM EDT / 12:00 PM PDT
CALL-IN NUMER: 1-219-509-8111
ACCESS CODE: 194645
If you want great PR, are you ‘watering the garden’ every day? Consider the relationships you have with media contacts are just like tender seeds in a garden. If you don’t nurture and grow those relationships, you will not see the contact develop into media coverage. So, just as we all are watering those 2010 flowers and herbs, be sure to reach out to your prized media contacts. Plants love rich soil. Media love personalized pitches. Flowers love sunshine. Media thrive on breaking news. Weeds can choke your baby plants. Being overly promotional can turn off producers from using you again. And if you feel plant food helps maximize your gardening efforts — I think my mom uses something called MiracleGrow — use incoming media lead services like PitchRate where daily you get leads you can grow into a beautiful media coverage hot-house.
Warm weather. I am loving it. My husband and I were getting over colds last weekend and instead of enjoying our off-road motorcycles or whitewater kayaks, we planned an easy-going day in our back-yard with our husky, Lou Lou. We snapped photos of the budding flowers (see photo) and made a camp-fire. Today, Wednesday, I’ve still got cabin fever and am LOVING this warm weather. Spring has sprung and with it, my client campaigns are heating up as well. Here’s a taste of what I’ve got cooking right now:
CURRENT MEDIA CAMPAIGNS I’M WORKING ON:
> MONEY EXPERT – Learn how to “Bank on Yourself” with financial security expert, Pamela Yellen whose book comes out in paperback March 23. Should you get a money-back guarantee from your financial advisor? Yellen says you can and you should. And what about your taxes? Are you getting all you should? Ask me for her tax tips.
> NEED A BIG KAHUNA TO HELP YOUR HEALTH, CAREER AND LOVE LIFE? – I’m going to be with well-being expert, Dr. Matthew B. James in Hawaii this next week for his 40th Hawaiian Huna event. I can’t wait. He also launches his new book this month so be sure to reserve your copy so you can see how you can be your own “big Kahuna” in your own life. It chronicles 28 generations of big kahuna secrets sure to impact your energy, wealth, health and relationships with other people (and your self, most importantly).
> DREAM JOB EXPERT – Landmark Education‘s Communication Expert and Performance Coach, David Cunningham was just on Seattle’s KOMO TV with tips on how to create your dream job. If you want to harness the power of language to create your dream job, or dream relationship, for that matter, Cunningham’s got guidance from working with people in seminars delivered in 120 cities world-wide.
> MUSIC EXPERT – Schools are cutting music budgets, but never fear, the ancient and inexpensive instrument, the Ocarina, is here. See a few 4 minute TV spots to learn what music can do for your family with the experts from the St. Louis School of Music. (They’re great in-studio performers, by the way, too!)
> SUMMER CAMP/TEEN LIFE SKILLS EXPERT – SuperCamp Co-founder and Accelerated Learning Expert, Bobbi DePorter was on WGN teaching tips on how to teach teens to learn; most of us don’t even know how to learn. That’s a basic life-skill we all need. Summer camp is around the corner, and DePorter discussed how to motivate teens and choose the best summer camp on San Diego TV and the blogosphere.
> OVERCOMING SUICIDE: A daring and inspirational story of how one teen overcame his mother’s suicide.
> GOT FREEDOM? At Home? With Time? Yourself? How ’bout Money? – Business Lifestyle Expert, David Wood is GIVING AWAY hard copies of his new book for a limited time in April. Take his Freedom Quiz to see if you need more freedom with your income, job, inner self or maybe where you live. He’s coaching more than 90,000 people in 90+ countries.
> FAT TO SKINNY – See this 4 minute Channel 5 segment on a man who’s lost 100 pounds and reversed potential Type 2 Diabetes. His wife lost 75 pounds too. How’d they do it? Not at the sugar shack. Give him any “healthy” meal: breakfast, lunch or dinner and he’ll visually demonstrate how unhealthy, hidden dangers lurk that put many of us in danger of diabetes.
> CAN LETTERS HEAL? – Former school principle, Dr. Raye Adkins’ father died before she was born. Through letters, she healed from the hurt and she writes about it in a book that chronicles those letters and the power of communication ~ even with the deceased. From the ashes of that pain, she launches several charities helping children in Africa and orphans here in America with a teddy bear and beauty care product line. Always creative, Dr. Adkins is also launching a new fun product that teaches little boys how “to aim” when going to the bathroom. A true entrepreneur out to make a difference with children abroad, here at home and even in the potty room.
> DREAM HOME EXPERT – Your dream home can be green and storm-proof. “Circle back” and learn from the pros the pitfalls and pleasure of building your own dream home. You can visit lots of dream homes already built around the country to see what they did right.
> RAW FOOD AND SPIRITUALITY EXPERT – How is your choice of food connected to your spirituality? Rev. Chavah Aima explains how to live the enlightened life.
> STRESS ERASER EXPERT (CONTEST) – Don Goewey’s working with people to eliminate stress for good. His “stress-off” button (in the palm of your hand) was featured in January’s 2010 Outside Magazine and he’s now conducting a contest where one lucky winner will learn the secrets of being mystically cool at work and home. April 1st is the contest deadline – because you’d be a fool to not eliminate stress from your life.
> INTERIOR DESIGN EXPERTS – How does the design of your office impact productivity? Is your home the R&R sanctuary it can be? Design experts from the IIDA show us how.
> MARKETING AND PR EXPERT – Did you learn everything you needed to know to grow your business in kindergarten? PR and Dot Com Guru, Drew Gerber says yes.
> INSPIRATION DEFICIT DISORDER? – Do you have it? Has the passion left your job, marriage, life? Hay House Publishing Favorite, Rev. Dr. Jonathan Ellerby’s book comes out in August and will save-the-day when it comes to getting inspired in life.
> TAKE OUR DAUGHTERS AND SONS TO WORK DAY – Millions participate. I can connect you to the founders and organizers.
> TEEN DATING/DOMESTIC VIOLENCE – Judge Eugene Hyman has tips for families and solutions for our family and juvenile courts.
How do you turn one media interview into 300 with a phone call? Scoring national syndicated radio, that’s how. Thanksgiving week I’m going to share with you how I landed a client on the old Larry King radio show spot this past Thursday and how they essentially did 300 interviews in one that day. Stay tuned! Gobble, gobble.
If you laugh hysterically, just don’t tell me. Watch me beating that blogger butt.
Did you know, I’m sharing all my trade secrets for the “perfect pitch” to land top media coverage, like Dr. Phil? Check it out.