March 3, 2015
Show me the money. It’s a famous phrase from a popular movie. I watch that clip and realize in business that’s really what we’re all saying in meetings, is it not? Well, in today’s news it’s no different. Forbes reveals the richest women in the world. It’s a surprising twist on the report. Minorities seem to be their focus this year. Or the young. So, it leaves much for the media to discuss today and you never know, they might be looking for your expertise. Do you know about women’s issues, minority societal challenges or what makes capitalism tick? Perhaps you’re an expert in business and how to grow it? All these industry specialties will be of use to media friends today.
In other news, the measles outbreak is still being covered. Calling all doctors. Still. Parents who have strong opinions about vaccines and health professionals who can weigh in on the ins and outs of keeping our families safe are still needed by media as they take this public conversation all the way to legislation. It’s a natural progression for public conversations. Breaking news, public discourse and then law. You can make the most difference by being heard and then of course, because we live in a democracy, the majority rules. In fact, challenges facing Congress are reported in the news daily. Today, it’s Israel’s Netanyahu’s Congressional address. If you have political or foreign affairs experience, the media will need your help to present legislative discourse to the American public. Well, foreign media will be covering this too so it’s really a global conversation. If it makes a difference to what you’re up to creating in the world, contact media favorites and let them know you can contribute to the story at large.
Yesterday, I blogged on the power of free. The first news story I heard this morning while making pancakes is how IHOP is giving away pancakes today for charity, an annual campaign they run every year. March 3rd is actually National Pancake Day. We love pancakes at our house, but we only make them from whole wheat. How do you make yours? Gluten-free? Tax benefits to those eating gluten-free is in the news today as well. There’s that word “free” again. So ironic in a blog post about being a billionaire. Surprising, but hey, if you’re an accountant, tax break expert or a chef, guess what, you can do a media interview today. Talking about pancakes and tax breaks in the same interview? Unusual, but in today’s news, the minority voice trumps majority rule. Let yours be heard over a hot plate of hot cakes.
February 19, 2015
In the past few weeks, my Wasabi Publicity team has been busy scoring for our PR clients the Today Show, USA Today, Investors Business Daily, Shape and many other venues including The Academy Awards. My team had approached media contacts to review our client’s amazing Survival Bars and viola, an email got forwarded to a friend of a friend, and we got word the bars were so clean and so healthy, they were going to be featured back-stage at the Oscars by the Academy Awards production team. At first, we thought it was just going to be added to gift bags, but after several conversations, our contacts said the title of the bars were so clever and the taste of the bar so well-done, that the bars were to be featured not only in the bags, but also the green rooms. So, how do you get a ticket to the Oscars? 1 Great Brand + 1 Great Product + 1 Great Pitch = In the door. What are you doing lately to get your book, service, product or organization front and center with influencers? This is your place for free tips from the trade. Until my next post, check out media who are looking for sources every day 24/7 at http://www.PitchRate.com
March 20, 2014
Cold winter it’s been, right? Most say one of the hardest winters ever. That didn’t stop my team from heating up credible PR buzz for notable clients. Let me highlight a few so you can see what I’ve been doing with my cold winter months. Our team scored a coupon expert the Today Show; helped launch a financial literacy author to achieve her second New York Times bestselling author status (you can see her U.S. News and World Report mention that I’m sure didn’t hurt the release of her second book and subsequent status); finalized an interview for America’s steepest zipline with Costco Connection (circulation: 8,489,821 see their spring 2014 issue for story); and hosted a very successful press breakfast for the Nelson Mandela Foundation at the Clinton Foundation on Valentines Day. You can hear one of the interviews on Sirius XM. Personally, two weeks ago I completed my first Spartan Race and plan to complete two more this year achieving the status of Spartan Trifecta Athlete, an elite group of athletes.
Michelle Tennant Nicholson Fire Jump Spartan Race
So, you can see why my blog storytelling’s been light. I have oh so much to share with you the rest of 2014, though. Tips, tools, techniques and more. I’ll even have media leads and how-to videos over at the newly launched PitchRate, speedy media matchmaking. So now that spring has sprung, what are you going to do? Tell me! So I can help.
May 14, 2012
Ever wonder how people land earned editorial mentions in major magazines? In this Woman’s Day article Wasabi Publicity client Pamela Yellen discusses not her book and product, “Bank On Yourself” but rather tips couples can use to be ‘financially fit’ in their marriage. See, if you focus on your book or product, media contacts will immediately send you to advertising. That’s fine … if you want to pay for advertising. However, if you’re trying to score the cherished “as quoted by” or if you want to be a go-to media source (which the public perceives as an endorsement), then give the magazine editors and TV producers something they can bite their teeth into: content their readers and viewers will salivate over. So, feed your media contacts a steady dose of ‘fit’ content. Another way of saying it, is educate and entertain them. Give them something that will make them stand-up and move. If you’re pitching angles that make a difference for the media contacts’ audiences, you know your stories are fit … and will be a fit. Happy spinning. This time I mean spinning stories, not Spinning at the gym – which I also love as you know 😉
May 11, 2012
A few weeks ago, a compelling story was brought to my attention by former TV producer, Shawne Duperon who scored an amazing article in her local paper, The Detroit Free Press. I didn’t hesitate to share it with my media contacts over at CNN — Soledad O’Brien’s producers. The segment featured two participants who had taken courses from my client, Landmark Education. The participants had learned how to forgive the unforgivable at Landmark Education and now were exploring how forgiveness hurts and helps in a new documentary. It’s an incredible project and after watching the CNN clip be sure to check out Project Forgive because they’re still raising money.
Want to know about my secrets on how I scored it? Publicity Hound, Joan Stewart, interviewed me about that in this video.
In fact, soon, I’ll be doing a PR Happy Hour on it. So sign up for that at PitchRate so you get alerts on when that’s coming.
February 28, 2012
Does your story have “legs” for the media? It will if you tie it into breaking news of the day. For example, have you noticed how many people are legbombing since Angelina Jolie’s leg bomb at the Oscars on Sunday? Celebrity, seasonal and breaking news tie-ins make your story interesting and usable to the media. It answers the question for them, “Why now?” They need to know why what you’re saying is relevant now. Look, even if you don’t really have a natural tie-in to what’s breaking or seasonal in the news, roll up those pants legs and show some skin. The media will appreciate it. You never know, your interview dance card might even fill-up! Get a leg-up on the competition and follow those trends! My business partner, Drew Gerber, created PitchRate, a free media lead service connecting the media with rated expert sources. It’s also a great place to watch for trends because media ask for interview sources there. So get one step ahead. Okay, too many “leg” puns already? You’re probably right. Okay, let me step aside (hee hee). Show some skin with your media outreach. You can’t go wrong. 🙂