The New York Times reported on my client, Landmark Education, over the Thanksgiving weekend. So did Bloomberg Businessweek. Shh, I have an amazing December story idea I’m sharing with my personal media contacts right now. I’ll report back here in December on how I turned the “ultimate gift” of media coverage into the “ultimate gift” at your house. I can’t tell the whole world about it now as I don’t want to scoop my media friends. So stay tuned and I’ll share soon. Meanwhile, I hope you’re getting the gift of air and ink coverage. If you’re not, what’s stopping you? There are tons of media contacts looking for sources at PitchRate.
This weekend is Halloween. Are you using holiday angles for your media coverage? My client, Pamela Yellen is a master at doing this. She takes a serious subject, like your savings, and adds a twist to make it entertaining and educational. Brilliant! In this print coverage, she discusses what she calls, “Zombie Investors” and in this WGN SuperStation TV spot, she covers, “Scary But True Facts about Your 401K!” Another client, Don Goewey, uses Santa and the December holidays to discuss and make his point about stress on Sac and Co. (By the way, now that’s it’s Halloween, I’m here to remind you … Christmas pitching started in the summer time so hopefully you were the early media elf.) So, whether it’s Zombies or Santa, season your news with the flavorful holiday of the day. Mmm. I hope you get some tasty candy this weekend! And be sure to watch out for those Zombies. As you can see, I have met a few Zombies … scary!
Here’s a feel good story! Devon, 11 years old, lost his dad years ago. A real estate phenom, his mom unfortunately started to struggle financially in 2009. (Who didn’t in real estate?!) She and Devon moved in with family in 2010 and the bright side is the family farm has a small lake on it. So Devon’s mom asked me if I knew anyone with an old canoe or kayak so they could exercise and have fun, making lemonade out of life’s lemons. I simply posted it on a couple of kayaking email listserves in and around Asheville NC and viola, I heard via email from Olympic-kayaker and all around good guy Eric Jackson that he wanted to donate a NEW Day Tripper kayak to Devon (the news came on Devon’s birthday even!). I was floored. To my whitewater kayaking community, Eric Jackson is a super, super-star. He carved out the market for kids and kayaking. Well, being a publicist, I had to share this good news in a bad economy with the media. Charlotte NBC picked it up wanting to post photos like the one in this post on their website. By the way, the photo includes Devon with Jackson representative, Drew Gregory (a well-known superstar in his own right – see this very popular YouTube video where he’s attacked by geese). Now, I’m on the hunt for a couple of life jackets and two paddles to complete the package for this little guy. What good deed have you done today? Be sure to tell your local and national media about it!!! For sure we could all be inspired by it.
I haven’t posted in a while because I’ve been jet-setting. First to Hawaii with our client. See some PR advice from the beach. Then, a couple of trips to New York for a Broadway opening and then to meet national media in Manhattan. I’ll post my updates on those travels. Meanwhile, I’m reminded of my own advice! Be sure you post to your blog several times a week or at least a month if you can … even if you are soaking up the sun on the beach! So, to catch-up on my own tidbits, let’s get some of the video to you.
Do you share personal stories about yourself with others? Do! Especially the media. They cannot resist a good story. They love them even more around holidays, like Valentines Day! In this case, the mention didn’t get my companies mentioned but it does prove my ability to work with a freelancer to get top-notch coverage, so see, even if you don’t get “a plug” you get exposure. And, best of all, you spread good cheer in the world. I often say to my clients, “I’m just a goodwill megaphone for you.” And I truly believe that. What gets me so excited about being a publicist is I share positive, life-impacting stories with the media that may even uplift and inspire you. To that end, click on this link to enjoy this very personal story about me on AOL Personals. Oh – and Happy Valentine’s Day.
Want to see the card my husband used on moving day/Valentine’s Day to catch me off guard and propose to me? Here you go. I grabbed it from my souvenirs box.
Yesterday a Good Morning America producer said to me, “Wow, you are a five star publicist.” And I quickly replied, “I love what I do; please tell other producers you know I would be eager to assist them as well.”
It’s true. I’m motivated by stars, just like when we were in school and got stars from our teachers. I was taught by nuns. Really. With the black habit and all. I’m not that old, but I did grow up in Louisville, KY where the private schools had nuns. My dad was a nurse in the military and VA Hospital and my mom was a stay-at-home-mom. I guess my whole life I’ve been motivated by stars and an “atta girl” commentary. Today, as a global publicist I seek those acknowledgments from my media sources. And if you’re seeking media coverage, you should to. After all, if the media isn’t giving you stars, you’re not memorable and they will not call you back. Love what you do. Seek five star acknowledgment. Nothing wrong with a pat on the back for a job well-done.