Patricia Arquette leads today’s news feeds. Last night she accepted her Oscar at the Academy Awards and called for equal pay. Here’s a PR tip: If you’re doing work about women’s rights, now’s the time to pitch the media about how you’re making Arquette’s call-to-action a reality. Arquette is using her fame to move forward many causes. Just take a look at her Twitter feed. She’s calling for improved sanitation, clean water and (my favorite) ‘having an opinion.’ Watching celebrity behavior is a good way to forecast what will be covered in the news. Other top news stories today provide opportunities for safety experts who can weigh in about why “soft walls” must be mandatory after Kyle Busch was injured over the weekend. Speaking of safety… how about keeping malls safe? Somalia extremists urge attacks on U.S. shopping malls. If you’re an expert on keeping shoppers safe or a mall shop afraid of losing sales over such threats, local and national media contacts could use your insight. For media contacts seeking sources today, be sure to check out PitchRate. Check back here where I share tips from the trade and breaking/seasonal news ideas for sources seeking media coverage.