Spring Clean Your PR

April 15, 2013

Pamela Yellen with Sir Richard BransonIt’s that time of year again when everyone is spring cleaning. Are you? Well, even if you’re not think about angles that could land you choice media coverage. We pitched our client Pamela Yellen, who teaches financial self-sufficiency, around a ‘spring clean your budget’ angle and Fox Business picked it up. You never know what a little clean-up job can uncover. Turn over a new leaf and spring-clean your PR. I did so and even found the above lovely photo of Pamela with Richard Branson. (Don’t you just love looking at old photo albums?!)

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Make Your Pitches Fit!

May 14, 2012

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Ever wonder how people land earned editorial mentions in major magazines? In this Woman’s Day article Wasabi Publicity client Pamela Yellen discusses not her book and product, “Bank On Yourself” but rather tips couples can use to be ‘financially fit’ in their marriage. See, if you focus on your book or product, media contacts will immediately send you to advertising. That’s fine … if you want to pay for advertising. However, if you’re trying to score the cherished “as quoted by” or if you want to be a go-to media source (which the public perceives as an endorsement), then give the magazine editors and TV producers something they can bite their teeth into: content their readers and viewers will salivate over. So, feed your media contacts a steady dose of ‘fit’ content. Another way of saying it, is educate and entertain them. Give them something that will make them stand-up and move. If you’re pitching angles that make a difference for the media contacts’ audiences, you know your stories are fit … and will be a fit. Happy spinning. This time I mean spinning stories, not Spinning at the gym – which I also love as you know 😉