Please forgive me!

June 27, 2011

Some times you may need to apologize to the media. What if you messed up? What if you intended to mail something and forgot? Or, how about sending an email you promised and oops, you had a senior moment. Don’t sweat it. Media contacts are resilient. They are so incredibly busy they know what it’s like to forget something. The big thing is, you need to clean it up. What is inexcusable in their minds is not getting back to them at all. So if you do screw up, just admit it, clean it up, apologize and move on. Don’t like saying, “I’m sorry?” Well, did you know Hawaiians don’t really say, “I’m sorry.” They say, “Please forgive me.” Yahoo! just featured Wasabi Publicity, Inc. client, Dr. Matthew B. James, a forgiveness expert, on how to apologize the Hawaiian way and restore your energy to yourself and your day. Believe me, if you let the media down, you will for sure feel it in your daily energy. You know how it is to let a family member or friend down. It’s the same if you let the media down, because you know they were counting on you. After doing PR for 20 years, one thing I’ve learned is to clean up mistakes and move on. It’s not that you won’t make a mistake, it’s how you brush yourself off after that mistake and move on powerfully. So, learn a lesson or two from forgiveness on Yahoo! and if you find you’re hungry for more ancient teachings from islanders, check out Dr. James’ Psychology Today Blog on forgiveness. (Another fruit from our PR labor.) Aloha!

Pitch This

July 9, 2010

I love pitching the media. Media love pitches. What are you pitching today that will make their job easier? Here’s my fast ball:

> Five reasons businesses need to practice “conscious capitalism”

> Are you ‘talking’ yourself out of love?
> Is your bedroom too crowded? How idle chit chat can sabotage your love life.

> The surprising place to get your teen to talk: the car?!?
> Back to school: Why your teen needs a home office to succeed.
> Life skills 101: What teens are missing.

> Save! Bypass the market rollercoaster. Here’s a 100 yr. old strategy where no one loses a penny.
> Three questions most people forget to ask their financial advisors.

> Oil Spill? What ancient Hawaiian practices can teach us to repair our ocean, beaches and future.
> Sweat Lodge Deaths (trial in August): James Arthur Ray’s former teacher sheds light on the early years (he’s coming to Seattle, Portland, Denver and Newport Beach).
> Sleep deprived? Go from slow to go in ten minutes and two steps.
> Is junk talk making you fat?
> Why learning a new musical instrument can make you fit!
> Are your healthy meals sabotaging your fitness? The surprising ingredient in healthy meals (especially important for back to school and the holidays).

> What’s a sweet potato wind instrument and why this economy’s made it popular with music educators! [Music can be played.]

Media friends can book interviews by calling media hotline 828-749-3200.