Patricia Arquette leads today’s news feeds. Last night she accepted her Oscar at the Academy Awards and called for equal pay. Here’s a PR tip: If you’re doing work about women’s rights, now’s the time to pitch the media about how you’re making Arquette’s call-to-action a reality. Arquette is using her fame to move forward many causes. Just take a look at her Twitter feed. She’s calling for improved sanitation, clean water and (my favorite) ‘having an opinion.’ Watching celebrity behavior is a good way to forecast what will be covered in the news. Other top news stories today provide opportunities for safety experts who can weigh in about why “soft walls” must be mandatory after Kyle Busch was injured over the weekend. Speaking of safety… how about keeping malls safe? Somalia extremists urge attacks on U.S. shopping malls. If you’re an expert on keeping shoppers safe or a mall shop afraid of losing sales over such threats, local and national media contacts could use your insight. For media contacts seeking sources today, be sure to check out PitchRate. Check back here where I share tips from the trade and breaking/seasonal news ideas for sources seeking media coverage.
In the past few weeks, my Wasabi Publicity team has been busy scoring for our PR clients the Today Show, USA Today, Investors Business Daily, Shape and many other venues including The Academy Awards. My team had approached media contacts to review our client’s amazing Survival Bars and viola, an email got forwarded to a friend of a friend, and we got word the bars were so clean and so healthy, they were going to be featured back-stage at the Oscars by the Academy Awards production team. At first, we thought it was just going to be added to gift bags, but after several conversations, our contacts said the title of the bars were so clever and the taste of the bar so well-done, that the bars were to be featured not only in the bags, but also the green rooms. So, how do you get a ticket to the Oscars? 1 Great Brand + 1 Great Product + 1 Great Pitch = In the door. What are you doing lately to get your book, service, product or organization front and center with influencers? This is your place for free tips from the trade. Until my next post, check out media who are looking for sources every day 24/7 at http://www.PitchRate.com