Media relations is a lot like looking for a house. Ask my business partner, Drew Gerber who will be featured on the very popular TV show House Hunters International tonight. He’s been abroad the past year and has purchased homes in Budapest and Serbia. Think about it. When you look for a house, you research the geographic region where potential property is located. You answer questions like: City? Country? Urban? Rural? In media relations, it’s smart to research the demographic reach of the media venue and answer targets like: Young adults? Baby boomers? Business professionals? Working moms? When you start to look for property, you want assistance from a real estate expert to avoid any pitfalls. In tonight’s show, Robert Weiner assists Drew. As you begin to embark on your PR Pitching, you’ll also want media and publicity experts to keep you from committing fatal media pitching flaws. Speaking of flaws and needing experts (notice the segue — hint, hint, nudge, nudge), did you catch my last webinar with Entrepreneur’s Mikal Belicove? If not, get caught up here and join us for the next round of media pitching flaws this Thursday at 3:30 pm eastern. It’s free so sign up here and let media experts guide you throw the hustle and bustle of strategy … PR strategy that is. If you’re looking to hunt a house, better call Robert Weiner! See him in action tonight. Whatever you do … media relations or purchasing a home abroad, don’t do it alone. You’ll need help researching your strategy and the specifics of what you’re out to accomplish. You wouldn’t just buy a house on a whim, so never pitch on a whim. Have a strategy in place and you’ll find yourself mentioned in media. Then you can really frame that clip … in your home sweet home. Like I did. With my mention in More Magazine. It hangs in my kitchen. You can see Drew and me with our loving significant others at Drew’s home in Saluda NC below. It was the “set” of House Hunters that day. (Maybe I made the editing cut — check it out and see the episode tonight.) Happy pitching to you today! Write to us and let us know what you’re hunting: PR, houses or ?
Hunting for PR.. and Houses!