Watering Your PR Garden

If you want great PR, are you ‘watering the garden’ every day? Consider the relationships you have with media contacts are just like tender seeds in a garden. If you don’t nurture and grow those relationships, you will not see the contact develop into media coverage. So, just as we all are watering those 2010 flowers and herbs, be sure to reach out to your prized media contacts. Plants love rich soil. Media love personalized pitches. Flowers love sunshine. Media thrive on breaking news. Weeds can choke your baby plants. Being overly promotional can turn off producers from using you again. And if you feel plant food helps maximize your gardening efforts — I think my mom uses something called MiracleGrow — use incoming media lead services like PitchRate where daily you get leads you can grow into a beautiful media coverage hot-house.

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