Are you using generational differences to impact media coverage? My client, columnist Tonja Weimer has one story angle about dating over 40 and here is a placement in Diva Toolbox. See how she uses an age-old (pun intended) topic of dating but puts a fresh spin on it — over 40. Viola, who wouldn’t be interested. Even twenty somethings are reading it for their moms. Maybe 40 is the new 30 afterall. Whew, thank goodness. As you know I turned 40 last August! Take age-old topics and spin some fun into them.