I recently flew to New York to attend the Broadway opening of The Addams Family Musical. Any type of opening is a news hook. Are you having an opening? Why not buy a small video camera and capture people’s reaction to your opening and post it online?! It’s a great way to share the buzz with others. In this case, we captured people’s reactions at the reception after the show. It’s a great way to capture opening buzz forever. Fun, fun, fun.