K.I.S.S. (Best Kept PR Secret)


CNN Anchor Joy Behar

I always media coach my clients to give their core public messages in 45 seconds or less and to always provide the public quick tips. K.I.S.S. = Keep it simple (is your secret PR weapon) Here’s a perfect example of “why.” Hosts are often in a hurry and want you to answer quickly. Watch how Joy Behar pushes health experts, like Jorge Cruise, into giving quick tips at the end of a segment. After you watch the clip and you feel you are in need of media coaching, be sure to check out these six steps to scoring top media placements, like CNN, Oprah, The Today Show and more. (One of the free videos discusses how to be a great media guest and importance of sound bytes … all free. Listen to them now. See the media clip I’m talking about by clicking on Joy’s image in this post.)


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