I saw a bear. In the wild. Close up on my 40th birthday. Yup. I wasn’t scared — I was at a restaurant and there are tons of people around me taking photos and videos too. Upon reflection, maybe I should have been more scared. However, are you going to seize an opportunity or let fear grip you? Many people are afraid to call the media or visit their nearby paper or TV studio. Don’t, get in there. Get to know them and instead of promoting yourself, let them know your expertise. That’s what will help them. If you’re sacred, grin and “bear” it — fake it till you make it. Your local media needs you. Don’t let fear grip you. Can’t make it to their offices? Meet them at PitchRate where you can receive media leads via email or your web portal daily.