Fire Up PR


Happy 4th of July everyone; here I am at a private beach on Hilton Head island holding two Roman candles. I definitely saw some great fireworks this past Saturday. But,  are you seeing fireworks with your PR? If you’re using PitchRate you will. I spoke to a man a few weeks ago and he said he scored a six series interview with a nationally syndicated radio host through PitchRate. Wow. Now that’s some fireworks. And it’s free. What are you waiting for? Often, people wait to take advantage of some free tools. Like, do you have media lists? You certainly won’t see PR fireworks unless you connect to media. Years ago, my business partner, Drew Gerber,  found a free media list website and you know what, I still use it today even though I pay the big bucks for PR specific media lists. Why? Because of their organization. It’s at-a-glance. And I love that. You know what else I love at-a-glance? My calendar so I can organize my media outreach and my life. If you don’t put something in a structure, it won’t happen. And that brings me to my newest client, Dr. Brian Alman. He’s figured out a way to send interactive phone calls to dieters. These calls help dieters break yo-yo dieting patterns that could have started in childhood. It’s really cool and since he’s already been interviewed by ClearChannel — and he just started his campaign — well, he’s already experiencing PR fireworks of his own with my PR firm. Hiss, boom, bah. Yay!


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