Do you pay attention to holidays? How can you not? It’s all over the ads we consume daily. So, what does that tell you? The media covers seasonal news like holidays. In this example, I placed Landmark Education Communication Expert David Cunningham on Montel Williams Across America discussing Father’s Day — what dad really wants [to hear]. We created 3 tips people can use to communicate with dad. You can see David’s a media pro and he digs right into the tips and even ‘seasons’ his tips with practical examples for people to understand what he’s saying. So, season your news pitches and for sure season your content with information the media reporters, producers, and hosts can use.