It’s all about tie-ins. My client, Elisabeth Fayt tied in a popular phrase from a movie, “Pay It Forward” with her law-of-attraction teachings she calls, “Paving it Forward.” So we pitched that to NBC Dallas Anchor, Brian Curtis who promptly covered it while I was in Dallas last week. Two segments resulted from the pitch. One was a news spot feature and the other a longer segment on their website. The first one reached the Dallas population and the latter will increase Elisabeth’s Internet presence. She’s pretty surprised how quickly the online press kit my PR firm created for her popped up on Google page one. That’s because our team uses back-ended coding to increase search engine positioning. You should for sure ask your publicist what technology tools she uses to increase your Internet presence. Social networking works too, but for sure you need great websites to make you attractive to media searching for sources. Why don’t you “pave it forward” and create yourself as a go-to media expert with tools like Press Kit 24/7 ? When CBS Early Show calls (like they did for another Press Kit 24/7 client last week) you’ll know you’re on the right road.