This week, I set up a segment with Fox and Friends for my client, Joel Comm called, “To Tweet or Not to Tweet.” I saw Steve Strauss’ USA Today Column where he proposes Twitter.com might be a waste of time. It was a great segment. Watch for it on Fox and Friend’s strategy room. Setting up a debate style conversation between experts and offering the opposing views assists media friends in producing a nice segment with little work on their end. Try it. What can you debate about today? People love a great debate! And so does the media.