I love it. Today I’m watching Ashton Kutcher challenge CNN to get more Twitter followers. Brilliant challenge. Wish I’d thought of it. Kudos to his PR team.
People love a challenge. They love to take sides to one story. This week I’m pitching top media dogs about Joel Comm’s new book, Twitter Power to see if they want to interview him against USA Today Columnist, Steve Strauss, who has played devil’s advocate on why business pros should not waste time on Twitter. What do you think?