Are you using holidays to generate PR for yourself? Why not? Pick four of your favorite holidays throughout the year and then mark media outreach reminders in your calendar 6 months, 2 months and 2 weeks ahead from those dates. Six months in advance, target your favorite magazines with great tips and suggestions related to that holiday and then send the sames tips to web portals and radio two months out and with 2 wks send to TV. Then follow-up. With that type of holiday rotation, you’re such to score some golden eggs.
Happy Easter – are you hopping to it?