This morning CNN is reporting that the worst of the economy is ‘probably’ past us. They’ve got sound-bites from Obama and are reporting on mortgage programs for Americans. How do conversations start? And could it be as easy as one story breaking? I remember when the media kept reporting that perhaps we’re in a recession and people got upset that the media might be creating a recession. Then we were in a recession. Why shouldn’t they start the conversation in reverse? It’s ended?!
And that’s how PR campaigns work. You get enough people buzzing about a topic and boom, you’ve started a public conversation that impacts public perception. It’s not rocket science.