While in college, I dressed up as a princess and performed at children’s parties on the weekend. How did I publicize my services? Bylined articles. These are simply 500-800 word articles that feature the tips you tell clients every day. At the end, there is a “byline” that describes what you’re currently promoting and how to reach you. Many editors will take this content and rather than paying you, simply run the byline to “repay” you with free PR. Try it.
It really is a missed opportunity for most.