The news around celebrity singers, Rihanna and Chris Brown, have been breaking. Are you letting the media know about what you can say about domestic violence? The public conversation is going to be out there whether we like it or not. Many of us feel celeb news coverage is played, but the reason the media cover it, is because the public tunes in. So, until the public demands something else, help the media out. This week, I gave my news media contacts specific tips from my client Dr. Jill Murray and within 24 hrs she was booked on Dr. Phil, CNN, and Issues with Jane Velez-Mitchell. You can do this too. First, figure out what’s unique about what you’re saying about the breaking news. It must be original. Dr. Murray had lots of tips on how text msging plays into domestic violence. That’s fresh! Then, make sure you’re feeding the tips in a pitch that first establishes your credibility and then quickly summarizes your tips – no room for self promotion here – and then get it out. Dr. Murray had been on Oprah and her clips are posted on her website for producers to check her out instantly. The top media want someone proven and if you don’t have segments under your belt, you must first do local media to get practice before hitting up the big boys and coveted chickadees. Then, when you’re ready, purchase from your favorite PR firm a breaking news distribution package. Always be in front of the media.