Do you know what an ed calendar is? Most media venues publish an ed calendar, also called an editorial calendar, to show potential advertisers what topics they plan to cover for the upcoming months and year. It’s important for you to monitor these ed cals for your favorite, wish-listed media venues. Then you can speak to these editors concerning their needs and how you fit into their needs, not the other way around. Not sure where to find ed cals? They’re free on most media venues website — just check out the advertising button on their website. Or, you can sign up for no charge at www.PitchRate.comwhere pending deadlines for upcoming ed cals are upon us. There are tons of opportunities for you to assist the media and we all know — when you meet their needs you will be mentioned.