This month The Wasabi Club will be interviewing Michele PW, the $Ka-Ching!$ Marketing Strategist — you won’t want to miss this! For years I’ve been talking to clients about how they need a marketing plan IN ADDITION to their PR plan and often they don’t heed the advice. And then what happens? You have great credibility from all the PR exposure, but wham … no results. What could be wrong? A former freelance writer, Michele PW will explain how to make the most of your PR plan alongside your marketing efforts so in the end, yes, you too will have $Ka-Ching!$ results. Sign up for the Wasabi Club or see this month’s ProfNet posting specifically for publicists around the country.