This Christmas store in Lima Peru gets attention year-round and attracts holiday shoppers even in summer. Many people want holiday coverage now but neglected to think about it during June, July and August when magazines and key media prepare their December issues. Next year, be like this store above … be ready all year for your coveted holiday hits. January-July create your pitches, photos and press releases. July-December should be pitching, pitching, pitching. Then you’ll have all the holiday media hits you covet.