Step by Step

Stairs to ocean from cliff-side mall Larcomar (Lima, Peru)

Stairs to ocean from cliff-side mall Larcomar (Lima, Peru)

PR is a step by step process, just like the photo above snapped at Larcomar mall in Lima, Peru. So many want “instant success” but let me tell you something. I’ve been doing PR for 20 years now and one thing I know is it takes at least ten years to become an overnight success. I first learned PR in Chicago while I was working my way through undergrad school at DePaul University. Then, we had to write 1-3 pitch letters (a week) on an old Brother typewriter and fax them one by one to the radio stations, TV and newspapers or magazines that could use the news or press release. With the Internet, we can distribute to the entire nation at once with great tools but it’s still the same: one phone call at a time; one interview at a time. Step by step. So if you think you’re getting to your ocean horizon dream quicker than other people, think again. Every one has to take it step by step too.

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