Seasoning seasons

Breakfast with Baby Jesus in Lima Peru

Breakfast with Baby Jesus in Lima Peru

My husband and I realized it’s Christmas next week and since we’re in Peru unexpectedly this time of year, we had no decorations in our rented apartment. So we bought a nativity scene carved in a gourd pictured above. It’s quite nice and we’ve been having breakfast with Baby Jesus ever since.

Seasons and holidays provide perfect pitching opportunities for the media. They’re always preparing winter, spring, summer and fall seasonal news so if you can create angles and pitches about your news, company, service or product you will have a better chance of being mentioned in their coverage.  Keep in mind, however, most work months and weeks in advance. Magazines were preparing holiday issues in summer. And now they’re working on Spring. TV, radio and print work on at least one month to two weeks notice. So be prepared and season your seasonal pitches with plenty of flavor.

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