Front line peeps. You gotta love ’em to get through to your media contacts. Truly coveted media have plenty of phone bouncers aka gate keepers. How do you get through to them? The same way you deal with bouncers at a bar … or even at this Peruvian Starbucks in the San Isidro Lima neighborhood. The bouncer’s circled in both photos. Yup, Peruvians love their bouncers and almost every building, especially shops, have their gate keepers to make sure their visitors are on track … purchasing not wasting time or begging and bothering others. Keep in mind the media relates to overly-promotional pitches and press releases as “begging” too since it doesn’t move forward any editorial work they’re creating and in the end, they feel like passing you to advertising. Invest your time and others’ time wisely. Phone gate keepers do the same as this Starbucks bouncer in Peru. They exist to ensure the people calling are using the time wisely of the people behind the gates. So, if you want to get through them on to your editors and producers, use time wisely. Have a succinct pitch ready and tell them how you can help their editors and producers versus wasting their time. If you’re calling Oprah you better also have an extension of your intended producers. Not having done your homework tells the gatekeeper you’re not a professional and that you will potentially waste the staff’s time. Don’t have extensions? Buy a list or order a distribution to get their attention. Above all else, be sure you’re not wasting a media person’s time. Or, you too will be bounced instead of booked.
Bounced or Booked?