Packaging makes all the difference. Even in media relations. Above, my husband ‘packages’ himself as a burrito in a blanket at sunset in Lima. Below in Peru they don’t put mayo in glass, they put it in bags. How are you packaging your news? In a blanket? Glass? Bags? Online? On hard copies? In the end, the taste of the mayo dictates what you eat over and over again, but the first try depends on how great the package is. So, take care that your package attracts your market and back up your goods with tasty content.