How can you double your pleasure in PR? Double pitches, that is. Imagine my surprise when I cracked the eggs above and two yolks fell into the skillet. I looked at the Peruvian package and sure enough I had bought double-yolked eggs. My husband explained that in the states these double yolks are removed from the general sales system and used for ready-make egg batters instead. I did not know that. But hey, I’m thinking great, I got double the nutrition for the same price … and well double the cholesterol. So don’t over-eat. You can do the same with your PR pitches. When working with reporters and producers, provide them double story ideas. They’re always looking for a good story, so make it worth their time. Give ’em two! But be careful, don’t over-pitch. Then they lose sight of your first pitch. Double your pitch, double your results, but don’t clog the communication arteries.