Have you ever been asked a question that’s impacted your business choices? I remember a long time ago, we had an additional business partner and in a meeting with a high level business CEO, we were asked why we are not paid by the results we produced? One business partner thought it was a great idea and the other thought it was terrible. I’m still partners with the former. So why don’t publicists get paid by results? Some do. Some don’t. My firm does both and recently we have a lead generation guarantee program called PR Launchpad. People are really interested in it. So, I guess in the end, the risk-takers win the day … and the business. What are you risking today so you too can earn the title Rosie Results?