Do you watch Law and Order? I do. I love that show. I find myself often unwinding from a busy day catching one or two of the episodes. What I’ve noticed is the writers of the show take their story-lines from breaking news. Smart cookies. No new ideas, right? Well, we should learn from Law and Order writers — steal those ideas from what’s happening in the breaking news … it is what the public is interested in. You don’t have to be creative necessarily, you just need to be a good detective. Listen to the news and incorporate your content, your expertise and what your service or products provide with seasonal and breaking news through the year and you’ll find you have media coverage time and time again.