We all have bad days, right? Well, so do news rooms and if you can help them on their off days, you’ll be covered in the news. How do you do that? One way to attract slow news day coverage is updating your online presence, especially our online press kit which I recommend has extensive story and segment ideas developed for rushed media contacts. As a booster, include stats and links to other information. To see examples of what others are doing visit Search Press Kits.