Pitch Problems Getting You Down?

So many businesses issue press releases and when the information doesn’t get reprinted, they figure oh well that was a waste of money. Not so fast. On the Internet that press release has life beyond today. When media interview you they want to see past press release so be sure you are archiving all your releases online and when you don’t first succeed try, try again. Consider the angle and pitch in the press release. Does it promote you and your news only? Chances are media can’t use it and they’ll refer you to the advertising department. Instead try to educate with your press release and when possible send your release out to special media contacts with whom you’re building a lasting relationship.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: