Media love trends, tips and scoops. PR’s that simple. Communicate a trend, your tips or news scoops to the media and they will thank you with a mention in their article or on-air show. Pitching the media, I heard from Arden Moore in The Wasabi Club today, is as simple as calling them and saying, “Hey Mabel, did you know _______? I love that. Hey Mabel, did you know PR is as simple as calling the media with a trend, tip or scoop? Check out how my firm “calls” the media.