So many PR campaigns go for “any PR spot” they can get. But do those placements make a difference to your bottom line? Be clear about your intention. If you are building a platform, all placements help the building of that intention. Media begets media. If you are needing sales, then focus on generating placements in media that will reach your potential buyers. Getting clear about your intention for PR results will make a difference on how you feel about your results and how it affects your bottom line, which in turn will focus your team and publicist. If you are a publicist and desire help with clarifying your intentions, join The Wasabi Club a monthly meeting the last Wed of each month at 1 pm eastern. If you are seeking a PR team and need assistance figuring out your intention for getting covered in the media, visit Wasabi Publicity, the team known for its ‘publicity results.’


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